marketing specialist.

   I’m looking for a Marketing Specialist with experience in tech or digital services to join a fast-growing tech company that’s expanding its presence in the Romanian market.  

Key Responsibilities:

• Plan and execute paid media strategies that support business performance and growth objectives;

• Launch and manage campaigns across Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads;

• Monitor, analyze, and optimize campaigns based on KPIs to maximize ROI;

• Collaborate with internal teams to ensure alignment of marketing initiatives with overall business goals;

• Use tools like Google Analytics (GA4), Google Tag Manager, and SEMrush to track and enhance campaign performance;

• Produce regular reports with insights and actionable recommendations;

• Conduct A/B testing and implement improvements based on user behavior and engagement data;

• Stay informed on digital marketing trends, platform updates, and competitor activities.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field;

• Minimum of 3 years of experience in digital marketing, with a strong focus on paid media and performance campaigns;

• Solid knowledge of Google Ads, Meta Ads, TikTok Ads, and analytics tools;

• Experience with GA4, Tag Manager, SEMrush, and marketing automation tools;

• Proven track record in campaign management and optimization;

• Strong analytical and data interpretation skills;

• Fluency in English (Romanian is a plus);

• Passion for digital technologies, smart city solutions, and innovation;

• Positive attitude, adaptability, and collaborative mindset.

What We Offer:

• Full-time, permanent employment contract

• Meal vouchers and private health insurance

• A dynamic, innovation-driven work environment

• Opportunities for learning, growth, and involvement in international projects

If you're ready to contribute to a tech-driven company that's shaping the future of urban mobility and digital services, I’d love to hear from you. 

Email: gabriela.balan@randstad.ro