Every year, we ask Romanian employees what factors are most important to them when choosing an employer. Our employer branding report provides a clear picture of these preferences, helping companies improve their employer image.
Our report is based on:
• detailed research into the general public's perceptions of the employer brand, with extensive experience of over 22 years in this field globally,
• independent survey conducted with over 163,000 respondents and interviewing 5,944 companies worldwide,
• analysis of the attractiveness of employers on the local and international market,
• valuable information to help companies build a strong image among employees.
see the country report
randstad employer brand research.
We are experts in employer branding and conduct independent and comprehensive research into what reveals the needs, expectations and attraction of employees to an organization. Randstad Employer Brand Research analyzes the main factors in choosing an employer in 34 markets.
Why does employer brand matter?
Companies with a strong employer brand receive twice as many job applications.
50% of candidates would not work for a company with a bad reputation, despite a higher salary.