randstad employer brand
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employer branding- what is it?
Employer branding is a strategic process through which a company builds and promotes its own image and reputation as an employer, with the aim of attracting and retaining talent. Employer branding is an essential component of the human resources strategy, contributing to increasing the company’s attractiveness and competitiveness in the labor market.
Randstad, as a company specialized in human resources solutions, places special emphasis on employer branding, helping companies develop and promote their employer brand. This process can include improving organizational culture, creating a positive work environment, developing and promoting the company’s values and mission, as well as providing attractive benefits and career development opportunities.
A strong and well-developed employer branding can attract and retain valuable talent, thereby contributing to the company’s long-term performance and success.
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why is our employer branding study important?
In the context of changes in the labor market and the tendency of 70% of employees to be open to new professional opportunities, employers across various sectors are seeking talent for their companies.
To attract the right people for your business, you need a strong employer brand.
With the help of our employer branding study, you will discover what needs and expectations employees have from their employers and how to build a relevant employer brand that aligns with your organization’s values.