what is a telesales director?

As a telesales manager, you sell the company's products over the phone. The main goal is to increase revenue through phone sales. This means you need to be a skilled negotiator and have a thorough understanding of the product features. In addition to selling products, you also promote them and inform customers about available discounts.

In addition to generating revenue through sales, as a telesales manager, you handle client accounts and maintain good relationships with them. It’s your responsibility to remind clients to renew their orders or inform them about current offers. Management may monitor your calls and proposals, as significant amounts of money are often involved, which can make a substantial difference in the company's annual revenue.

what does a telesales director do?

Many people often confuse telesales with telemarketing, but they are different. The telesales manager's goal is to foster ongoing business relationships with clients and support field sales representatives by setting up meetings. On the other hand, telemarketing has a broader scope, using phone calls to generate interest, create leads, and gather feedback from customers. Telemarketers focus on generating sales prospects, while telesales managers convert those prospects into actual sales and active clients.

Do you think the role of telesales director matches your persuasion and negotiation skills? If so, keep reading to find out what competencies and qualifications are needed to thrive in a telesales director position.

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1

the average salary of a telesales director.

Based on external resources from Paylab, confirmed by internal data from Randstad, the average salary for a telesales director is approximately 9,000 RON net per month. However, earnings can start from around 7,000 RON net per month and can go up to as much as 13,000 RON net per month, depending on experience level and the industry of the company. In addition to the base salary, many companies offer lucrative bonuses for meeting targets or bringing in major clients. You may also receive various additional benefits beyond your salary.

how to Increase Your Salary as a telesales director.

The amount you earn as a telesales executive depends on several factors. For example, your geographic location can either increase or decrease your salary due to regional pay differences. The compensation package for a position based in Bucharest might be higher compared to the same role in smaller towns. The industrial sector is also a key factor that influences your salary and affects the bonuses you receive. If you're a telesales agent selling financial products or insurance, your compensation package is typically higher than that of telesales agents working in customer service.

You can earn more in a company that offers commissions if you make more sales or generate additional leads. If the commissions are unlimited, your salary can increase significantly. Educational qualifications also boost your salary by improving your chances of promotion to specialized sales roles with higher pay.

2

types of telesales directors.

As a telesales manager, you can perform general telesales tasks or specialize in specific areas, such as:

  • Outbound telesales director: As the outbound telesales director, your responsibility is to contact potential clients by phone and generate interest in the company's product. Additionally, you will reach out to prospective customers to close deals or assist them through the purchasing process.

  • Inbound telesales executive: When you work as an inbound telesales agent, your role is to handle calls from potential customers seeking more information about the products you sell. Existing clients may also call to place an order or ask questions about a purchase.

two male professionals having a meeting
two male professionals having a meeting
3

working as a telesales director.

Get a clear picture of what it’s like to work as a telesales executive by exploring your daily tasks and work schedule.

4

education and training.

To become a telesales director, formal educational qualifications are not strictly necessary, but they can give your career a significant boost. Some of the entry routes into this career include:

  • Bachelor's Degree: If you want to boost your competitiveness in sales, earning a bachelor's degree can improve your chances. For a position as a telesales manager, you should pursue a degree in marketing, sales, or business management. However, these are not strictly mandatory; it is possible to secure a telesales job with a bachelor's degree in any field. For example, a degree in sciences can lead to a telesales role in the sales department of a pharmaceutical company.

  • Professional Experience: As a telesales manager, you need relevant work experience to convince potential employers to hire you. Internships, apprenticeships, and volunteer work can showcase your skills and make you more competitive.

skills and competencies.

In phone sales, skills and passion will enhance your career prospects. Some of the transferable skills you need include:

  • Communication Skills: as a sales executive working over the phone, you need to have experience in initiating and maintaining meaningful conversations with potential buyers. It's essential to understand verbal cues and the tone of your clients, and to adjust your voice accordingly to build rapport. Strong communication skills enable you to explain complex product features in simple terms. Being an active listener also helps you understand clients' concerns and tailor your services to increase satisfaction.

  • Interpersonal skills: when you're a sales executive making calls, emotional intelligence and empathy are essential for building relationships over the phone. Working together with other sales agents can also help increase your revenue.

  • Negotiation Skills: as a sales executive working over the phone, you need to meet your sales targets. This means convincing customers to buy your employer’s products and encouraging existing clients to place larger orders. Your negotiation skills help you persuade buyers to purchase your products and effectively handle customer complaints and concerns. 
  • Using telephone and computer systems: In addition to answering calls, you must be proficient in customer relationship management (CRM) software.
Smiling male with headphones and laptop sitting in a lounge environment.
Smiling male with headphones and laptop sitting in a lounge environment.
5

frequently asked questions (FAQs).

Frequently asked questions about telesales management:

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