seo specialist.

On-page SEO specialist, you perform search engine optimization on websites or individual pages. You optimize on-site ranking factors to improve visibility and drive traffic to the website. Your work includes meta descriptions, keywords, images, and meta titles. Some of the key activities for successful on-page SEO are keyword research, internal link building, and creating high-quality content.

An off-page SEO specialist focuses on all external SEO activities to improve your website's ranking. For example, you write blog posts for other websites to generate backlinks to your site. You also use search engine marketing tools, such as online ads, to boost traffic.

A technical SEO specialist improves the technical aspects of a website to enhance the user experience. Technical SEO activities make it easier for visitors to navigate the site. For example, you optimize the website's loading speed and mobile compatibility.

The responsibilities of an SEO specialist usually depend on the industry or employer. Here are some of the duties of an SEO specialist:

• Conducting keyword research: As an SEO specialist, you perform in-depth research for phrases and keywords (keyword research). Keyword research is essential for websites because it helps you discover what customers are searching for on search engines. When you identify the best keywords to boost traffic, you can incorporate them into your on-page SEO content, such as meta titles and meta descriptions.
• Publishing high-quality content: as an SEO specialist, you oversee the creation of relevant content. High-quality content improves rankings and provides value to customers. When conducting keyword research, you discover what customers want to know and can offer valuable content on topics of interest. By creating quality content, you help build your brand's authority and boost traffic to your website.
• HTML Optimization: As an SEO specialist, you should optimize the HTML to ensure that your website is accessible to all users. Programming skills help you improve accessibility, leading to better interactions with visitors.
• Optimizing Metadata and Images: Metadata is important for improving your search ranking because it often includes keywords. You should add relevant phrases to your meta descriptions and titles when optimizing metadata. Image optimization helps your pictures appear in search results, allowing customers to click on them and visit your website.
• Collaborating with other companies to build links: as an SEO specialist, you should take advantage of any opportunity to improve your website's backlinks and attract more customers. You should also use guest blogging to build backlinks.
• Improving the user experience: it's important to ensure that users have a positive experience on the company's website. For example, enhance page speed and optimize mobile integration to encourage more customers to browse on the go.

A SEO specialist works in marketing, technology, and retail consulting firms. Some SEO specialists are part of the marketing department, contributing to digital marketing activities. Others work for consulting firms, serving various clients. The role of an SEO specialist is primarily an office job, and most of your time is spent working in an office environment. When managing multiple clients, you may travel frequently to meet with them. Many SEO tasks can also be performed remotely, making it easier to work from home.

A SEO specialist, your colleagues could include digital marketing managers, social media managers, and content writers (copywriters). You might also work alongside marketing executives, marketing coordinators, content marketing officers, as well as other professionals such as web developers, web designers, and multimedia specialists.

The work schedule for an SEO specialist is quite flexible, depending on the project you're working on. Regular working hours are typically from 9:00 AM to 5:00 PM, with occasional evening or weekend meetings with clients. When working in a full-time position, the standard workweek is 40 hours. However, part-time roles often offer flexible schedules. Some SEO specialists are freelancers or work on short-term contracts through recruitment agencies. The flexible work arrangements for freelancers make it easier to work from home.

SEO specialists enjoy exciting opportunities for career advancement. When you start in a junior role, you can progress to an SEO executive position before becoming an SEO specialist. From there, you can move into roles such as SEO manager, account manager, or digital marketing manager. As you step into management positions, you'll take on additional responsibilities, including mentoring and training junior SEO staff.

Finding a job as an SEO specialist through Randstad offers significant advantages such as:

• a wide variety of training and development opportunities

• a single point of contact with experience, whom you can reach out to if needed.

• a wide range of opportunities

• temporary and permanent contracts

Are you looking for a permanent contract? A temporary job as an SEO specialist is often a stepping stone to an attractive permanent position. Every year, thousands of people secure permanent contracts with trusted employers thanks to temporary jobs found through Randstad. Plus, many companies also recruit their permanent staff through Randstad!

Most employers require SEO specialists to hold a degree in digital marketing or web development. Courses enhance your search engine optimization knowledge and equip you with the skills needed for this role.

To become an SEO specialist, you need relevant work experience. You can gain experience through internships and graduate trainee programs. An entry-level job in digital marketing also helps improve your skills.

As an SEO specialist, you need critical thinking and analytical skills to review a website's performance. Your analytical abilities help you identify issues on a website and find the best solutions.

As an SEO specialist, you need strong writing and editing skills. Writing skills help you create high-quality content, while communication skills enable you to rephrase complex ideas into simple language that clients can easily understand.

As an SEO specialist, you need technical skills to handle complex optimization tasks. For example, knowledge of programming languages helps you optimize HTML and improve the technical features of your website.

As an SEO specialist, you should be adaptable to change, since search engine algorithms are constantly evolving. It's important to continuously improve your SEO skills.

Search engine optimization requires regular website reviews to identify issues that could slow down its performance. With a curious mind, you can discover the best solutions.

An SEO specialist improves a website's performance through keyword research and technical SEO. Their goal is to boost the website's ranking and drive traffic to increase sales.

As an SEO specialist, your compensation package gradually increases based on the complexity of your role and your experience. Experienced SEO specialists can earn over 9,400 RON net per month.

For clients who rely on search engines to find information and purchase products, a career as an SEO specialist is both profitable and promising. There are numerous opportunities for growth.

An SEO specialist needs analytical skills and critical thinking to solve problems on a website. Additionally, strong writing skills are essential for creating quality content.

Applying for a SEO Specialist job is easy: create a profile on Randstad and browse our SEO specialist jobs in your area. Then, simply send us your CV. If you don’t have a CV yet, no worries we’ll help you create one. Need assistance with your application? Check out all our career tips here! Want to stay updated on the latest trends and insights in the job market? Download the newest reports and research here.