trade marketing manager | bucureşti

randstad romania
aplică acum

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bucureşti, bucuresti
Marketing, PR
număr de referință
928 / 1038
randstad romania
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Job description

  • work in very close collaboration with our Distributors to create actionable Channel / Customer Growth Initiatives.
  • plays a key role in engaging stakeholders behind our vision, priorities and plans
  • ensure best practice sharing and deployment of initiatives across channels and Greater Europe countries.
  • analyze market dynamics, trends and track competitor’s activity  
  • maintain customer relationships for future purchases
  • develop promotional guidelines and strategies, define key success factors for maximum promotional ROI across all promotions and mechanics.
  • leadership of the field merchandising strategy with tracking of performance and ROI metrics.
  • localization and creation of marketing materials & content, particularly producing effective point of sale materials to drive brand awareness and conversion.
  • develop meaningful selling stories to support launches / growth initiatives.


  • bachelor or Master Degree in Marketing or Business Administration
  • a minimum of 5 years of marketing experience ideally in a FMCG / Retail environment (experience in trade marketing, shopper marketing, brand management, product management or category management)
  • strong analytical skills to interpret and understand business and market dynamics.
  • can anticipate future consequences and trends accurately, is future oriented, can
  • create competitive and breakthrough strategies and plans.
  • a self-reliant and proactive work mode, is comfortable working alone on a tough assignment. 
  • fluency in Romanian and English (both speaking and writing), other languages are a plus.


  • attractive salary package.